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Chiming in to support the idea that every 20/30th post is an ad within the normal stream of posts, rather than adding banners at the sides which run the lovely simplistic feel of Soup.io for me. 

This would give the advertisers more flexibility for their ads, too - as they wouldn't be constrained to a narrow banner shape

And I would also support an option to pay for premium membership to get rid of them entirely!
No Soup for you

Don't be the product, buy the product!

YES, I want to SOUP ●UP for ...